# App, Performance Marketing Analyst - Company: [Valid]() - Location: Remote or SF - Team: Agency - Employment type: Full Time - Posted: June 9, 2026 ## Job description 📍 USA & Canada. Remote or in-person SF. ⏰ Working hours are **PST** ## About Valid Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco. In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers. We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others. ## The Role * A customer obsessed marketing strategist * First in line to try the newest AI marketing tools * Passionate about ad networks and performance marketing strategy * Obsessed with discovering and tracking social media trends * Customer obsessed (we put it in their twice on purpose!) *We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an analyst who can interface with the client to help set and execute user acquisition strategies.* ## Responsibilities * Own performance marketing account management for app clients. * Execute media planning confidently across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) channels. * Orchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts. * Own, ideate, and iterate on creative testing frameworks tailored to each app’s context. * Engage in internal & external communication to collaborate with cross-functional teams and present campaign reports to stakeholders and clients. * Analyze campaign data using strong analytical skills and derive actionable insights to improve performance. * Contribute to growth marketing discussions on LTV/CAC, payback periods, MRR/ARR, run rates, and more. * Use MMPs and analytics dashboards for reporting, and collaborate with the Valid product team on data management best practices. * Conduct A/B & multivariate testing to improve performance and generate insights. ## Required Qualifications * 2–3 years of growth marketing or user acquisition experience * 1–2 years of app performance marketing experience, primarily paid social UA (this will be tested) * Hands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge * Proficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution (this will be tested) * Strong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC * Track record of managing iOS app campaigns that optimize for CPA, ROAS, and LTV * Able to multitask and prioritize effectively in a fast-paced environment ## Preferred Qualifications * Industry Expertise: Actively learns and shares new industry insights * Experience with consumer subscription apps * Freemium model familiarity for subscription apps * Understanding of user onboarding flows and paywall testing * Adaptability to platform changes, including iOS and social media algorithms ## What You’ll Be Getting * Work on a global team with flexibility and a collaborative startup culture * Annual company offsite - we gather in a new location each year to connect and celebrate ## Compensation Range * Competitive salary based on experience and location * Benefits: 401k, healthcare, FSA, lunch (for in-person days) * Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco. ## Apply [Apply on Valid]() Canonical job page: