# Business Development Representative - Company: [Sona]() - Location: Hybrid - London - Remote: Yes - Team: GTM - Employment type: Full Time - Salary: £35K – £47K - Posted: August 12, 2026 ## Job description 3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people. Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams. In 5 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 150+, and secured over $100M in funding from notable VC’s, including our Series B led by N47 alongside Felicis, Northzone, and Gradient Ventures (Google). It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place. **About the Role** Are you ready to kickstart your career in sales and make a real impact in the world of tech? Joining Sona as a Business Development Representative means being part of an early-stage, high performing team in a business solving a real problem with a must-have product and a huge growth ceiling. This role offers dedicated mentorship from top-performing AEs and a clear growth path, perfect for someone who thrives on ownership and building best practices from the ground up in an innovate and high-growth business. **Responsibilities** * Identify and engage with prospects in the Social Care or Hospitality vertical. * Partner with our marketing and sales teams to create compelling outreach strategies. * Making outbound calls to strategic contacts (Directors / C-Suite). * Running discovery calls. * Experiment to determine the right messaging and content for prospective customers across all funnel stages. * Arrange meetings with customers and Account Executives. * Collaborate closely with seasoned professionals who are invested in your growth and success. * Be the face of Sona. Attend relevant events and trade shows to meet current and future customers in-person. This is not just another BDR role; it’s a chance to be part of something meaningful, with a team that values your potential and is ready to support your career development every step of the way. **Requirements** * You have at least 6-12 months of experience in a sales development role at a tech or software company. * You have ambition, resilience, and a genuine passion for career growth. * You have a curiosity to learn and adapt in a dynamic, fast-paced environment. * You're comfortable picking up the phone to senior people (C-Suite, Directors etc). * You're obsessed with finding new ways of delivering business growth; you're motivated by hitting targets and capable of self-directing. * You're interested in sales psychology and communication. You're always testing and trying new things to figure out what messaging converts a prospect into a meeting **Benefits** * Salary: £40k - £47k + 50% OTE bonus * Hybrid - Monday, Wednesday & Thursday in the London office  (Soho) * Share options * 35 days annual leave (25 days standard plus 10 flexible public holiday days) * Extra day of leave for every year of service * Pension contributions matched up to 5% * Comprehensive health insurance * Enhanced parental leave & pay * Annual all expenses paid team retreats * The latest Macbook and equipment budget for your home office * Professional development budget * Unlimited free books ## Apply [Apply on Sona]() Canonical job page: