# Category Director - Company: [Traegergrills]() - Location: Salt Lake City - Team: Product - Posted: April 16, 2026 ## Job description **Welcome to the Traegerhood:**  Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’re fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us.  **What You’ll Do:**  Traeger is seeking a Category Director to join our team. In this role, you will report to our VP of Product and will be accountable for owning the in-line, cross-channel product mix plan and partnering with Program Management to deliver products that drive exceptional business results.  As our Category Director, you will create long-term product roadmaps, set product quality and cost goals, and drive profitable growth. You will also work with cross-functional marketing and sales teams to create and deliver exceptional products to market.   **How You'll Help Us Win:**  * Develop and execute global product innovation strategies for new categories and existing products * Lead our global category innovation efforts to ensure that the product roadmap meets consumer needs in specific channels in the coming years * Contribute in costing analysis to determine optimal product effectiveness * Own product quality for the product line * Set overall MSRP strategy for category products, both consumer and trade * Own product transition and inventory for new product introductions * Conduct business performance analysis, including revenue, volume, product margin, category gap analysis versus competition, and effective balance of sale (good, better, best) * Initiate frequent interaction with consumers and trade to monitor performance and collect market and competitor data * Prioritize and manage 3rd party product development partners * Assist sales teams in developing and maintaining relationships with retailers and trade partners **What You'll Need To Succeed:**  * Bachelor's in Business, Marketing, or related discipline * Minimum 7 years of experience in product development or marketing within the durable industry and/or consumer package goods is required. Durable industry experience is preferred * Firm grasp of marketing methods and processes to ensure growth * A proven ability to develop and launch new products * Confidence in actions and decisions to help drive a successful product launch * Analytical, financial, and computer competence * Ability to manage relationships * Strong consumer focus * Exceptional communicator with strong interpersonal skills * Impeccable presentation skills * Excellent analytical skills and the ability to negotiate * Insatiable appetite to meet and exceed revenue, margin, and volume goals * In-depth knowledge of products and brands * Ability to manage multiple projects simultaneously **Why You Will Love Working Here**:  * Be part of the most disruptive force in outdoor cooking * Join a true team working towards a common goal * Culture of risk-taking, innovation, & quality * So. Much. Food. * Have an outdoor lover’s paradise in your backyard * Full medical/dental/vision package to fit your needs * 401k to help you plan for the future * Tuition reimbursement * Individual professional development programs & initiatives to help you grow professionally * Great discounts on all things Traeger * Did we mention all the food? ###### Traeger may use AI tools for resume-screening purposes. ## Apply [Apply on Traegergrills]() Canonical job page: