# Content Lead – Copywriting & Messaging \(m/f/d\) - Company: [Autoproff]() - Location: Copenhagen \(Denmark\) - Team: Marketing & Communications - Posted: May 6, 2026 ## Job description **A career driven by you.** Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving **B2B marketplace** where **content**, **copywriting**, and **clear messaging** directly impact brand perception, product adoption, and business growth. This is a role for experienced content professionals who want to combine **hands-on writing** with **content strategy ownership** in a dynamic, cross-functional environment. For a career where you can shape how a product and brand communicate across markets, join our international community. **Why this role is unique** * Key role in shaping **content strategy** and **brand communication** across Europe * Strong focus on **hands-on copywriting** across multiple channels * Direct impact on **brand consistency**, **user experience**, and conversion * Ownership of **tone-of-voice** and messaging across teams * Part of a **lean, high-performing team** **What you’ll do** * Write clear, engaging **copy** across campaigns, web, email, and product experiences * Develop **content** for sales enablement and marketing materials * Ensure alignment with **positioning**, value propositions, and GTM priorities * Adapt messaging across **audiences**, markets, and funnel stages * Own the **content calendar** and contribute to overall content planning * Define and maintain **tone-of-voice** and messaging guidelines * Review and improve content to ensure **quality and consistency** across channels **What you’ll bring** * 4+ years of experience in **copywriting** or **content roles**, ideally in B2B, SaaS, or tech * C2 - Level **Danish** and C1 -Level **English**skills * Experience across **short-form and long-form content** * Strong ability to structure **messaging** and write for specific outcomes * Experience working cross-functionally with **Marketing**, **Product**, and **Design** * Experience building and applying **content guidelines** * Strong attention to detail and editorial judgment * Confidence using **AI tools** while maintaining high content quality **Nice to have** * Experience in **marketplace** or **automotive environments** * Basic understanding of **SEO** and content performance * Familiarity with tools like **HubSpot**, **Miro**, or similar **A culture of growth** We offer an environment where you can take ownership, collaborate across teams, and shape how we communicate with our customers. **For a career where you can drive our business and shape your future, apply now.** ## Apply [Apply on Autoproff]() Canonical job page: