# Creative Strategist, UGC - Company: [Valid]() - Location: Remote or SF - Team: Agency - Employment type: Full Time - Posted: June 9, 2026 ## Job description ## Why This Role is Different Performance marketing lives and dies by creative. And right now, UGC-style ads are the most powerful driver of performance across platforms like TikTok, Meta, and Instagram. With AI tools and high-velocity workflows, we can generate and test dozens of creative concepts at speed. But the magic comes from creator-led storytelling that feels real, relatable, and native to the feed. That’s where you come in. Your mission: build an AI-native UGC solution from the ground up - recruiting creators, engineering how they submit content in formats that AI can enhance, and using performance data to craft thumb-stopping creative strategies that drive results. Our goal: pioneer the future of AI-powered UGC advertising, starting with you. ## About Valid Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco. In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers. We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others. ## This Role is for you if you are: * Skilled at crafting high-performing short-form UGC content (hooks, testimonials, demos, story-driven ads) * Ready to recruit and manage creators on platforms like Instagram and TikTok * Familiar with growing audiences, making compelling short-form videos, and scaling accounts * Fluent in-or eager to master-AI tools like Veo 3, Runway, Pika * Data-driven and comfortable in ad accounts, able to analyze why a creative works (or doesn’t) * Strong at storytelling, with an instinct for what feels authentic and engaging *We believe creativity is amplified by AI, streamlined by data, and perfected by human intuition. This role is the bridge between human storytelling and AI’s scale.* ## The Role Creative Strategy & Production- 75% * Own the UGC creative vision across clients and campaigns * Develop content briefs, scripts, and hook variations tailored to platform trends * Partner with media buyers to design UGC concepts grounded in performance data * Work with creators to produce relatable, authentic content at scale * Build a library of reusable UGC templates and assets Creative Systems & Testing - 25% * Collaborate with engineering to streamline UGC workflows into scalable systems * Contribute to the product roadmap by integrating creative best practices with AI capabilities and performance insights * Run structured creative tests to continually evolve formats and improve results ## Required Qualifications * 3+ years in content creation, creative direction, or short-form content (agency, brand, or performance-focused environment) * Proven track record producing ads for TikTok, Meta, or Instagram * Strong storytelling and copywriting skills with the ability to hook audiences in seconds * Skilled in scripting, producing, and editing short-form UGC ads ## Preferred Qualifications * Experience with structured creative testing and iteration * Familiarity with AI creative tools for editing and scripting * Mobile app advertising experience * Comfortable presenting creative strategies to clients * Experience growing and mentoring creators or creative teams ## What You’ll Be Getting * Work on a high-ambition, global team * Competitive salary + benefits (401k, healthcare, FSA, lunch for in-office days) * Annual company offsite in a new location each year * Remote-friendly (USA/Canada) with preference for SF-based candidates ## Compensation Range * Competitive salary based on experience and location * Benefits: 401k, healthcare, FSA, lunch (for in-person days) * Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco. ## Apply [Apply on Valid]() Canonical job page: