# Demand Gen Director - Company: [Tapcart]() - Location: United States · Santa Monica, CA - Remote: Yes - Team: Growth - Employment type: Full Time - Salary: $190K – $220K - Posted: June 25, 2026 ## Job description Tapcart is the leading mobile app platform for the world's fastest-growing Shopify brands. We help marketers and eCommerce teams strengthen their brands and create differentiated customer experiences through a direct mobile channel. Our platform powers mobile shopping for over 50 million consumers and processes more than $8 billion in revenue annually. Brands like Béis, Aviator Nation, and Ruggable trust Tapcart to turn mobile traffic into high-retention, high-growth relationships — with mobile apps launched in hours, not months. **THE ROLE** We're looking for a Director of Marketing (or Director of Demand Gen, depending on your background) to join our growing team at a pivotal moment in Tapcart's growth. This is a senior role that requires someone who can think at a strategic level and execute at a rapid pace. You'll be a key partner to the Head of Marketing, owning our demand generation engine while also contributing to broader marketing strategy, GTM planning, and team leadership. This is a classic startup marketing role with a director-level scope: you'll shape how we grow, manage real budget, influence how the team operates, and get your hands dirty doing the work. The ideal candidate has a strong demand gen and B2B SaaS background, a genuine command of AI-powered marketing systems, and the strategic instincts to evolve our positioning and GTM approach as the business scales. **HOW YOU WILL MAKE AN IMPACT** **Own and scale our demand generation engine:** You'll take full ownership of multi-channel pipeline generation — paid media, email, events, content, partner channels, SEO/AEO — with accountability for qualified pipeline and ROI. You know how to build a demand program that compounds over time, not just one that spends budget. **Bring strategic marketing leadership to the team:** You'll help define Tapcart's marketing strategy at the category level — refining our ICP targeting, messaging, campaign architecture, and go-to-market approach. You'll be someone the Head of Marketing can think out loud with and hand the keys to (and vice versa). **Build and optimize GTM systems:** You'll architect and maintain the systems that power our go-to-market motion: HubSpot infrastructure, lead scoring, attribution models, nurture workflows, and signal-to-sequence programs. You build things that work while you sleep. **Use AI to 10x our output:** You'll be at the forefront of AI-driven marketing, deploying tools and automations that multiply the team's output — from trigger-based outbound and content systems to workflow automation and performance analysis. You build with AI, not just use it. **Cross-functional collaboration and leadership:** You’ll driving alignment with Sales, Rev Ops, Product, and CS and contribute to how we structure and prioritize as the teams grow. You're a player-coach who makes the people around them better. **Connect brand to pipeline:** You'll ensure Tapcart's campaigns and content aren't just producing impressions, they're producing pipeline. You'll collaborate on brand positioning and campaign concepts while holding yourself accountable to business outcomes. **WHAT SKILLS YOU'LL NEED** **Proven demand generation leadership:** You've owned multi-channel demand programs in a B2B SaaS environment and have a track record of building qualified pipeline. You've managed real budgets and can speak the language of marketing and sales metrics/KPIs. **Strategic marketing instincts:** You can zoom out and develop a positioning framework or GTM strategy, then zoom in and execute a campaign. You're not purely a performance marketer — you understand brand, narrative, and how they compound with paid and organic channels. **AI-powered operational leverage:** You use AI tools to build systems and workflows — automating research, enrichment, content production, and reporting — not just to write copy faster. You can evaluate new tools quickly and deploy them with purpose. **Deep marketing tech fluency:** You have strong working knowledge of HubSpot (or a comparable MAP) and can build workflows, lifecycle programs, and reporting dashboards from scratch. CRM hygiene and attribution aren't afterthoughts for you. **Strong analytical instincts:** You're fluent in funnel metrics, pipeline reporting, and performance analysis. You can pull your own data, identify what's working, and make the case for shifting resources with confidence. **Leadership and cross-functional credibility:** You've influenced without full authority — working across Sales, Rev Ops, Product, and Leadership to align on goals and get things done. You're a clear communicator who builds trust quickly. **Startup operating mode:** You're energized by fast-moving environments where priorities shift, budgets are tight, and results are what matter. You don't need a large team to operate at a high level — you know how to multiply your own output. **BONUS IF YOU HAVE:** * Experience in the Shopify or DTC e-commerce ecosystem * Hands-on experience with Apollo, Zapier, Clay, or similar GTM tooling * Background spanning both brand and performance marketing * Familiarity with programmatic SEO or content-led growth strategies * Prior experience hiring or managing marketing team members This position is not eligible for visa transfer or sponsorship.This position is remote eligible in the following states: AL, AZ, CA, CO, FL, GA, IL, MA, ME, MI, NV, NJ, NY, NC, OH, OR, PA, TN, TX, UT, VA, WA **COMPENSATION DETAILS:** This role includes a base salary, bonus, and equity as part of the total compensation package: * **Base salary range:** $170,000-$180,000 * **Bonus:** Up to 25% of base salary * **Equity**: Competitive equity package All final compensation details are based on experience. **TAPCART PERKS AND BENEFITS** 💰 Financial Wellness * 401(k) plan and equity grants for all full-time employees — because we grow together * Competitive compensation with room to grow 🏥 Health & Wellbeing * Affordable, high-quality medical, dental, and vision coverage * Mental health support via Headspace and Talkspace, ensuring your whole self is supported 🛋 Flexibility & Time Off * Flexible PTO policy — take the time you need to rest and recharge * 11 paid company holidays * Work remotely 🛒 Work-Life Balance with a Tapcart Twist * One-time home office setup stipend to get you started * Recurring merchant shopping stipend so you can experience the magic of Tapcart like our customers do **WHY JOIN TAPCART?** We're a Santa Monica-based tech company with the energy of a startup and the momentum of a market leader. At Tapcart, we believe building great products starts with building an environment where passionate people can thrive. Since our $50M Series B in 2021, we've continued scaling our platform and our community of merchants. Backed by world-class investors and trusted by leading eCommerce brands, we're on a mission to redefine mobile shopping — and we're just getting started. ## Apply [Apply on Tapcart]() Canonical job page: