# Director of Marketing - Company: [Afclogistics]() - Location: Tampa, FL - Team: Sales \(L\) - Posted: July 20, 2026 ## Job description **Director of Marketing, Logistics (Trucking, Brokerage, Leasing)** **Mission** Build and lead AFC’s marketing function to drive **qualified pipeline and revenue** across our **trucking, brokerage, and leasing** business lines. This is a foundational leadership role for an operator-minded marketer who understands **freight and trucking**, and can translate real-world operational value into positioning, campaigns, and sales enablement that helps win deals. **What You’ll Own** **Revenue and Pipeline Growth** * Build and execute campaigns that generate **qualified leads and sales-ready opportunities**, not vanity metrics * Develop a repeatable demand generation engine across key channels (digital, outbound support, partnerships, industry platforms, events as applicable) * Own performance measurement, experimentation, and optimization (test, learn, iterate) **Sales Enablement and Sales Support** * Partner closely with sales leadership to improve **win rates, deal velocity, and deal size** * Create and maintain core enablement assets, including: + Pitch decks and service overviews + One-pagers and solution briefs by product line (trucking, brokerage, leasing) + Case studies, testimonials, and ROI narratives + Email sequences, talk tracks, and objection handling * Ensure messaging is consistent and actionable in the field **Content and Social Authority** * Build AFC’s credibility and visibility on **LinkedIn** and other relevant industry channels * Create content that directly supports sales conversations, including: + Freight and market insights + Operational differentiators and customer outcomes + Thought leadership that positions AFC as a trusted logistics partner * Establish an efficient content engine (calendar, production process, distribution plan) **RevOps and CRM Alignment (HubSpot)** * Align marketing and sales through HubSpot workflows and clean reporting * Own the operational backbone of marketing performance, including: + Lead lifecycle definitions and qualification criteria + Attribution, funnel conversion reporting, and pipeline impact + Lead handoff SLAs and feedback loops with sales * Improve lead routing, nurture journeys, and lifecycle hygiene to increase conversion * **Brand and Market Positioning** * Establish consistent positioning and messaging across all customer touchpoints * Strengthen AFC’s presence in the logistics market through clear differentiation and professional execution * Ensure AFC shows up with a cohesive voice across web, collateral, campaigns, and outbound support **What Success Looks Like (First 6 to 12 Months)** * Increased volume of **qualified pipeline tied to revenue outcomes** * Improved **win rates**, **deal size**, and sales productivity through better enablement * Stronger market presence and credibility (especially on LinkedIn and in industry circles) * Clear alignment between marketing and sales, with shared definitions, process, and reporting * A scalable marketing foundation (systems, content engine, campaign rhythm, measurement) **Ideal Candidate** * **3 to 5+ years** in B2B marketing, with experience in **logistics/freight/trucking** strongly preferred (or closely related B2B services) * Revenue-first mindset: focuses on pipeline quality, conversion, and closed-won impact * Proven partner to sales teams, with experience building enablement that gets used * Builder mentality: comfortable creating strategy and executing hands-on, especially in an early-stage function * Strong operational discipline: able to build repeatable processes for content, campaigns, and reporting * Experience with **HubSpot** (or similar CRM/marketing automation) and using data to drive decisions **Compensation** **Base salary:** dependent on experience. ## ## Apply [Apply on Afclogistics]() Canonical job page: