# General Manager - Head of Attraction - Company: [Camp]() - Location: Burlington, MA - Team: BURLINGTON, MA - Salary: $80K – $90K - Posted: June 24, 2026 ## Job description **What is the Role?** We’re looking for adynamic full-time **General Manager** to serve as **Head of Attraction** for our CAMP store in Burlington!  This is more than a retail leadership role—you will act as the CEO of your business, owning the P&L and driving revenue through innovative programming, local marketing, and an extraordinary in-store experience. You’ll build a high-performing team and foster a loyal community of families who keep coming back for more. **What You’ll Do at CAMP** **Drive the Business** * Take full ownership of your store’s profit & loss (P&L), optimizing revenue while managing labor and operational efficiency. * Set and execute a local strategy that maximizes sales across ticketed experiences, merchandise, and in-store activities. * Develop local programming and events that align with major cultural moments, holidays, and community interests to drive revenue, increase foot traffic and repeat visits. * Implement guerrilla marketing, local partnerships, and community-building initiatives to grow brand awareness and bring new families into CAMP. * Implement selling strategies to increase conversion and attach rates (getting guests to add more experiences and products to their visit). **Manage Operations & Maximize Performance** * Manage a team of 50+ team members including additional management and front line staff. * Oversee scheduling, inventory management, safety, compliance, and facility upkeep to ensure seamless day-to-day operations. * Ensure product selection and displays align with premium visual standards, customer demand and seasonal trends. * Own recruitment, training, and development to build a team that delivers on both sales and guest experience goals. * Ensure top-tier guest satisfaction, measured through ratings, feedback, repeat visits and referral rates. * Drive exceptional customer service by ensuring every team member is meeting their individual sales goals and connecting authentically with guests. **KPIs That Define Success in This Role** Your success as Head of Attraction will be measured by key performance indicators, including: * Walk-in ticket sales (conversion of foot traffic into paid experiences) * Merchandise attach rate (how many guests also purchase products) * Activity & program sales (engagement in in-store experiences) * Guest ratings, return visits & referral rates (customer satisfaction and word-of-mouth growth) * Labor efficiency & EBITDA (profitability and operational effectiveness) * Team performance on individual sales goals (your team’s ability to achieve their individual sales goals) **Performance-Based Incentives & Bonus Structure** * Quarterly performance bonuses based on achieving your store’s profitability plan and guest satisfaction targets. * Team-based rewards when store KPIs are met, ensuring alignment on collective success. **What You’ll Bring to CAMP** * Entrepreneurial mindset—you run this business like it’s your own. * Proven track record of leading a high-performing team in a customer-centric, experiential retail environment. * 6+ years of business and store leadership experience, with a history of driving revenue, managing P&L, and executing successful events or programs. * Ability to work a flexible schedule, including evenings, weekends, and holidays. * Passion for engaging children and families in creative, memorable experiences. * Strong skills in people management, sales coaching, and local marketing. * Ability to adapt, problem-solve, and thrive in a fast-paced, evolving environment. **What are the physical demands?** * Must be able to perform duties with or without reasonable accommodations * Ability to stock merchandise from store receiving to shelving; ability to place product, weighing up to 45 pounds, on shelving at various heights, go up and down a ladder * Regularly required to sit, stand, bend, reach, push, pull, lift, carry and walk about the store * Ability to safely operate manual and electrical equipment **CAMP’s Commitment to Health & Wellbeing:** We offer a variety of options that are designed to fit the needs of you and your family. * Medical Coverage & Pharmacy Benefitsincluding virtual doctor visits * Dental & Vision Coverage * Gym Reimbursement * Health Care Flexible Spending Account (FSA) * Dependent Care Flexible Spending Account (FSA) * Life & AD&D Insurance * Long Term Disability * Mass Transit & Commuter Parking Programs * Employee Assistance Program:offers support around Education, Legal and Financial Planning, Career Development, Lifestyle and Fitness Management, Mental Health and Dependent Care * 20% off all merchandise at CAMP’s retail stores * Accrual based PTO policy to use for vacation, personal days, well-being, or an illness * 401(k) Plan (Employee Contribution Only) **\*Compensation for this role is Exempt Salaried between the ranges of $80,000 - $90,000, depending on experience** ## Apply [Apply on Camp]() Canonical job page: