# Growth Lead - Company: [Truvo]() - Location: New York City - Team: Marketing - Employment type: Full Time - Posted: February 26, 2026 ## Job description At Truvo, we are building a fully autonomous consumer insurance broker — saving the average household hundreds of dollars on insurance while better protecting people for the worst moments in their lives. We are rewiring a trillion-dollar industry that still runs on phone calls, fax machines, and legacy carrier systems. We raised our seed, built a best-in-class AI-native broker platform with AI agents that quote, bind, and service policies autonomously, and are scaling an exceptional team. We are looking for a Growth Lead to own and scale our growth engine — someone who is deeply data-driven, obsessed with measuring what works, and capable of building a marketing function from zero to one. ## Your Day to Day at Truvo * **Data-Driven Growth:** Build and own the marketing analytics stack — attribution, CAC optimization, funnel analysis, and conversion rate optimization across all channels * **Performance Marketing:** Design, launch, and optimize paid acquisition campaigns across search, social, and programmatic channels, with rigorous A/B testing and ROI tracking * **Brand & Content:** Develop Truvo's brand voice and content strategy, creating compelling narratives that resonate with consumers shopping for insurance * **SEO & Organic:** Build a long-term organic growth engine through content marketing, SEO, and thought leadership * **Partnerships & Distribution:** Identify and execute strategic partnerships and distribution channels to drive customer acquisition at scale ## Requirements * **Metrics Obsessed:** You live in dashboards. You can tie every dollar spent to downstream revenue and make data-backed decisions on where to double down or cut * **Full-Stack Marketer:** You have built marketing functions from scratch — from paid acquisition and SEO to brand and content — and you know how to prioritize when resources are limited * **Growth at Scale:** 5+ years of marketing experience, ideally at high-growth startups in fintech, insurtech, or consumer marketplaces * **Technical Chops:** Comfortable with SQL, analytics tools, and marketing automation platforms. You can pull your own data and build your own reports * **Builder and Leader:** You will be our first dedicated marketing hire. You thrive in ambiguity, move fast, and are ready to build a team as we scale * **Nice to Have:** Experience in insurance, financial services, or regulated industries. Familiarity with lead generation marketplaces ## Apply [Apply on Truvo]() Canonical job page: