# Growth \(Lifecycle Marketing\) - Company: [Coreflow]() - Location: Sydney - Team: Growth - Employment type: Full Time - Posted: June 17, 2026 ## Job description ## **About us** * At coreflow, we're redefining entertainment with AI. We're one of the fastest-growing startups globally, serving **20 million users** in our **first year**. We're an in-person company based in Sydney, Australia. * We're guided by a set of principles that are foundational to our work and drive every decision: + **User-first:** We build things that people want. We invest time to understand our users and focus on adding value instead of extracting value. + **High agency, high ownership:** We're responsible for the pieces we own, end-to-end. We own every mistake, figure out what went wrong, and fix it. We don't blame anyone or anything else. + **Urgency:** This is a once-in-a-lifetime opportunity. We prioritize well, find ways to increase leverage, and move at an inspirational pace. ## **What you'll do** * You'll own the customer journey from consideration to checkout: turning prospective customers into activated users, free users into paying subscribers, and subscribers into loyal, long-term users. You'll do it through email and in-product messaging, driven by what users actually do, not what we hope they'll do. ## **Example projects** * Build and optimize the lifecycle journeys that matter most: onboarding and activation, free-to-paid conversion, upsells, win-backs, and reactivating lapsed users. * Own the promotional and engagement calendar that keeps the community coming back and using the product more. * Cut churn where it hurts most, including recovering failed payments and saving at-risk subscribers before they cancel. * Develop the behavioral segmentation framework that tells us who to engage, with what, and when, then turn it into automated, triggered journeys. ## **What you'll bring** * A few years in lifecycle, CRM, or retention marketing, ideally on a subscription or consumer product. * A combination of creativity and an obsession with the real numbers: retention, churn, LTV, and free-to-paid conversion, not just open rates and charts that go up and to the right (though we love those too). * The ability to get shit done end-to-end, from spotting a drop-off in the data to shipping the journey that fixes it. * A hunger to win. This won't be easy, and no one has done it before. ## **What we offer** * Competitive compensation with meaningful upside. * A company card for food, coffee, tools, and anything that helps you operate at a high level. * Daily team lunch and dinner at the office. * Unlimited workspace budget. Build your ideal setup. * Real ownership and impact from day one. * Based in Sydney and hiring globally. We sponsor visas and offer relocation assistance to help you make the move. ## **How we think about comp** Our overarching philosophy is to raise the ceiling for our best performers, not the floor. We pay based on the value you add to the company. * The range listed for this role is total comp: cash plus equity combined, with superannuation paid on top. * We re-evaluate compensation every 6 months. Bonuses are backward-looking; raises are forward-looking. * A bonus rewards work you've already done, like exceptional output or consistently performing above your level. * A raise reflects that you've moved up. It resets your baseline to match the higher level you're now operating at. ## **Our interview process** 1. A quick phone call to learn about you and share more about our company. 2. A live challenge, 1hr, working through a toy problem. 3. A paid work trial, so you get a feel for what it's like to work with us. 4. You get an offer, and we celebrate! ## Apply [Apply on Coreflow]() Canonical job page: