# Growth & Marketing - Company: [Petra Labs]() - Location: New York City - Team: Growth - Employment type: Full Time - Posted: April 26, 2026 ## Job description # ***The Role*** You'll be the first person focused entirely on Petra Labs' own growth. Today, the vast majority of our pipeline comes from inbounds and referrals from success with our existing customers. That works - but it doesn't scale, and we're leaving demand on the table. We need someone who can work with leadership on building the GTM engine from the ground up: generate qualified enterprise leads, create content that educates a market that barely knows this category exists, and run experiments across channels to find what converts. "Founding" means what it sounds like - you'll own this function, shape the strategy, and have a direct line to the founders. We're seed-stage with meaningful equity for early team members who want to build something, not just join something. # ***What You'll Do*** ## **Pipeline & Demand Gen** * Build and run targeted outbound campaigns targeting enterprise marketing leaders (VPs/CMOs) in verticals we haven't locked down yet * Develop lead qualification frameworks - we can only take one client per vertical, so targeting precision matters more than volume * Create and optimize landing pages, email sequences, and paid campaigns * Track and report on pipeline metrics; own the funnel from awareness to qualified opportunity ## **Content & Category Creation** * Write and produce content that educates the market on AI search optimization - blog posts, LinkedIn content, case studies, data reports * Translate our client results into compelling proof points (e.g., citation share gains, prompt ranking improvements) * Help position Petra Labs as the authority in a category we're defining * Support the founders' thought leadership with ghostwritten content, talking points, and social strategy ## **Marketing Ops & Experimentation** * Set up and manage CRM, email automation, and analytics infrastructure * Run rapid experiments - test channels, messaging, formats, audiences * Build repeatable playbooks for what works; kill what doesn't * Manage marketing budget and ROI tracking # ***What We're Looking For*** We care more about how you think than where you've worked. Background is less important than raw ability and drive. * Sharp and resourceful - you figure things out fast, whether it's a channel you've never used, a tool you've never touched, or a market you've never sold into * Growth-minded - you're wired to find leverage; you think in systems, funnels, and feedback loops, not just campaigns * Strong writer - you can explain a complex, technical service in plain language that a CMO would forward to their team * Analytical - you default to data; you think in terms of conversion rates, CAC, and pipeline velocity, not vanity metrics * Self-directed - you don't need a playbook handed to you; you write the playbook * Hungry - you want to be early at something that matters, not comfortable at something that's already figured out # ***Compensation & Details*** * Competitive salary + meaningful equity - this is a seed-stage founding team role * In-person in New York City * Reports directly to the founders * High autonomy, low bureaucracy, real ownership ## Apply [Apply on Petra Labs]() Canonical job page: