# Growth Marketing Specialist

- Company: [Hellyeah](<https://jobstar.asia/company/hellyeah>)
- Location: Bangalore
- Remote: Yes
- Team: Marketing
- Employment type: Full Time
- Posted: October 16, 2025

## Job description

**Job Responsibilities:**

1. **Performance Marketing (Core Focus - 50%)**

   * Execute and optimize paid campaigns (Google, Meta, LinkedIn, TikTok) with a focus on converting free users into paid subscribers at efficient CACs.
   * Manage ad ops — budgets, targeting, creative testing, and reporting — under guidance from the Director of Growth Marketing.
   * Proven track record of managing multi-channel paid campaigns at a scale of $250K+ per month.
2. **Lifecycle Marketing (25%)**

   * Support lifecycle campaigns (email and push) by building segmented flows (free → paid, churn win-back, upsell) and running A/B tests.
   * Strong working knowledge of [Customer.io](http://Customer.io) (or similar lifecycle marketing platforms) for building and automating user journeys.
   * Partner with the Director of Growth Marketing on lifecycle strategy while handling day-to-day execution.
3. **Creative Ops (15%)**

   * Work with design/content to generate ad creatives, UGC, and influencer assets.
   * Execute structured creative tests and surface insights for future campaigns.
4. **Additional Growth Initiatives (10%)**

   * Support the affiliate/referral program (Rewardful) by onboarding affiliates, managing payouts, and tracking performance.
   * Maintain dashboards (GA4, Amplitude, Sheets) for acquisition, conversion, and retention, delivering weekly insights to the growth team.
   * Share learnings, growth hacks and creative ideas to help refine strategy and guide new experiments.

   **Who You Are**

   * **Hands-On Executor:** 3–5 years in growth/performance marketing at a SaaS or consumer tech company.
   * **Multi-Cap Player:** Able to wear multiple hats across paid, lifecycle, and affiliate ops, stepping in where needed to keep campaigns moving fast.
   * **Startup-Ready:** Thrive in a high-growth environment, able to move at rocket speed while delivering high-quality execution.
   * **Performance-Driven:** Experience running paid campaigns with a focus on driving free → paid conversions.
   * **Lifecycle Marketer:** Skilled at campaign setup/ops, with ability to work closely with leadership on lifecycle strategy.
   * **Affiliate Know-How:** Exposure to affiliate/referral marketing platforms (Rewardful or similar).
   * **Data-Informed:** Skilled at pulling insights from GA4, Amplitude, or similar tools.

## Apply

[Apply on Hellyeah](<https://jobs.ashbyhq.com/hellyeah/4f590a58-83f0-4954-b669-cc5435532c6c>)

Canonical job page: <https://jobstar.asia/job/growth-marketing-specialist-hellyeah-bangalore-0bc33139a1c7377e>