# Head of Marketing - Company: [Haystacknews]() - Location: Fort Lauderdale Office - Remote: Yes - Team: Marketing - Employment type: Full Time - Posted: October 10, 2025 ## Job description ## **About Us** Haystack News is the leading news streaming platform, connecting 40+ million viewers to local, national, and world news. We’re redefining how people consume news—personalized, free, and on-demand—across mobile, web, and connected TVs. We partner with hundreds of broadcasters and are expanding into premium experiences that combine innovation, trust, and convenience. We’re looking for a **Head of Marketing** to lead Haystack’s next phase of growth—building awareness, deepening engagement, growing our new subscription business, and shaping our story across platforms. ## **About the Role** This is a high-impact, hands-on leadership role for a creative and analytical marketer who thrives in startup environments. You’ll define and drive Haystack’s marketing strategy across performance, brand, lifecycle, partnerships, and PR. You’ll lead a small but mighty team to develop campaigns that attract new audiences, scale our Premium subscription business, and strengthen loyalty among millions of viewers. This is a player-coach, hands-on role. You’ll own everything from paid acquisition and lifecycle marketing to messaging, creative, and comms. You’ll shape our story, measure what matters, and move fast. ## **Key Responsibilities** * **Marketing Strategy & Leadership:**Develop and execute a holistic data-driven marketing strategy that integrates awareness, performance, and retention channels across mobile, CTV, and web. * **Brand & Consumer Marketing:** Build and evolve Haystack’s brand identity as the most trusted and personalized way to watch the news. Oversee storytelling across all touchpoints, from social to product messaging. * **Performance & Growth Marketing:**Lead campaigns to drive installs, engagement, and subscriptions on web and mobile using paid, organic, and partnership channels. * **Affiliate & Influencer Programs:**Launch and scale a creator-driven affiliate program that engages journalists, podcasters, and news influencers. * **Public Relations & Thought Leadership:**Shape Haystack’s industry voice through earned media, events, and thought leadership around FAST, local news innovation, and AI personalization. * **Data & Insights:**Partner with analytics and product teams to define marketing KPIs, optimize creative performance, and measure LTV across campaigns. * **Team Development:**Build and mentor a small, nimble marketing team capable of executing across creative, performance, and comms. ## **Qualifications** * 8+ years of marketing experience, including leadership in consumer growth, performance, or brand marketing (preferably in streaming, media, or DTC). * Proven experience building campaigns from 0→1 reaching millions of users with limited resources and high creativity. * Strong analytical skills with a proven track record of meeting or exceeding CAC and RoAS targets. * Strong understanding of both brand storytelling and data-driven marketing. * Experience with mobile attribution tools (MMPs) and analytics platforms. * Excellent communication and storytelling skills, with experience pitching and managing press or agencies. * Startup or small-team background highly preferred; thrives in hands-on environments. ## **Why Join Haystack** * Lead marketing at a top-ranked streaming app transforming how people consume news and information. * Build and scale the team and playbook from the ground up. * Work with an experienced leadership team that values experimentation, autonomy, and creativity. * Be part of a mission-driven company championing trusted journalism and smarter news consumption. ## Who Should NOT Apply * **Big-Company Marketers:** If you need large teams, big budgets, agencies on speed dial, or six-month approval cycles to get anything done. * **Brand-Only Storytellers:** If you focus solely on storytelling without grounding your strategy in metrics, payback periods, and performance insights. * **Hands-Off:** If your default mode is delegation over doing, and you’re not excited to roll up your sleeves. ## Apply [Apply on Haystacknews]() Canonical job page: