# Head of Marketing - Company: [Improbable]() - Location: Remote - International - Remote: Yes - Team: Somnia - Employment type: Full Time - Posted: July 24, 2026 ## Job description At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet. We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications. Designed to overcome the speed and cost limitations of traditional blockchain infrastructure, the technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability. The ecosystem includes a first-party DEX, a prediction markets protocol and several upcoming products. ## About the role We are looking for a Head of Marketing to turn this technology and product portfolio into adoption, volume and a recognised market position. This is the venture’s most senior marketing role. You will report to the CEO, join the leadership team and own marketing across the Layer 1 and the products built on it. You will build a product-led marketing engine that can repeatedly take technical products to market, acquire users and turn launches into sustained growth. This is a player-coach role. You will set the strategy, build and lead the team, and remain close enough to the work to sharpen positioning, challenge campaigns and lead important launches yourself. ## What you'll be doing * **Own the marketing and growth strategy:** Set the priorities, targets and operating model across the Layer 1, first-party DEX, prediction markets protocol and future products. * **Drive product adoption:** Build measurable acquisition, activation and retention programmes for traders, developers, partners and the wider Web3 market. * **Lead positioning and launches:** Define the venture’s narrative and create clear positioning and go-to-market plans for each product. * **Build a high-performing function:** Shape the team, establish clear accountability and keep internal and external specialists focused on product and commercial outcomes. ## What we are looking for You are a product and growth-focused marketing leader who has worked successfully across both Web2 financial products and Web3. You understand the structured, data-led approach to marketing found in fintech or traditional finance. You have also applied that experience within a Web3 environment such as a DeFi, DEX, Layer 1 or Layer 2. * Senior marketing leadership experience across both Web2 and Web3 * End-to-end ownership of positioning, go-to-market and growth * Evidence of increasing users, trading volume, revenue or market share * A strong understanding of acquisition, activation and retention * Experience leading teams while remaining hands-on * The ability to use data to prioritise decisions and measure results If you have built and scaled marketing across both Web2 financial products and Web3, and want to shape how a next-generation blockchain ecosystem goes to market, we’d like to hear from you. [Improbable Candidate Privacy Policy](https://www.improbable.io/candidate-privacy-policy) ## Apply [Apply on Improbable]() Canonical job page: