# Head of Sport CRM - Company: [Medier]() - Location: Valencia, Spain - Team: CRM - Posted: May 11, 2026 ## Job description Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results. Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in. We are looking for a **Head of Sports CRM** to lead the global CRM strategy for our Sportsbook vertical across multiple international markets. This role focuses on driving retention, engagement, reactivation, and long-term player value through data-driven lifecycle management and sportsbook-focused CRM campaigns. You will own the Sports CRM direction globally, lead a high-performing team, and work closely with Product, BI, VIP, Trading, and Marketing teams to create engaging customer journeys for sportsbook players. **Location:** Valencia, on-site **Responsibilities:** * Define and execute the global Sports CRM strategy across multiple markets * Own the full sportsbook player lifecycle: onboarding, retention, reactivation, and churn prevention * Build CRM campaigns around major sports events, tournaments, and betting behavior * Develop segmentation strategies based on player value, betting activity, and engagement patterns * Create personalized communication strategies across Email, SMS, Push, In-App, and onsite channels * Analyze CRM performance using KPIs such as LTV, ARPU, retention, conversion, turnover, and churn * Drive A/B testing and continuous optimization of campaigns, bonuses, and player journeys * Develop sportsbook promotional mechanics, including free bets, odds boosts, missions, streaks, and leaderboards * Collaborate with Product and Trading teams on sportsbook offers and engagement strategies * Ensure CRM activity aligns with local regulations and responsible gaming requirements * Lead and mentor a global CRM team * Monitor competitor activity, CRM trends, and sportsbook engagement mechanics **Requirements:** * 6+ years of CRM experience within iGaming, including strong Sportsbook CRM exposure * 2+ years of on a Head role in Sports CRM * Strong understanding of sportsbook player behavior and betting mechanics * Experience working across multiple GEOs and markets * Deep understanding of CRM KPIs, segmentation, and retention strategies * Strong analytical and data-driven mindset * Experience managing cross-functional stakeholders and CRM teams * Ability to work in a fast-paced, high-volume environment * English level: Upper-Intermediate or higher **Nice to Have:** * Experience with real-time CRM triggers and automation * Experience with gamification and loyalty systems * Background in both Casino and Sports products * Experience in regulated markets Reshape marketing
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