# Lead Marketing Commercialisation Manager - Company: [Convera]() - Location: Work From Home - UK - Team: Marketing - Product Marketing - Posted: April 22, 2026 ## Job description **Lead Marketing Commercialisation Manager  – United Kingdom (Remote)**  **About the role**  Convera is looking for a results-driven **Lead** ****Marketin**g Commercialisation Manager** to join our Marketing organization. In this role, you will lead the end-to-end go-to-market (GTM) commercialization of new products, features, and capabilities—ensuring strong adoption, scalability, and measurable revenue impact.  This position is ideal for someone who combines strategic thinking with hands-on execution and thrives in a fast-paced, cross-functional environment. You will partner closely with Product, Sales, Enablement, Operations, Creative, and external stakeholders to ensure every launch is executed with precision and delivers business results.  **What you’ll do**  **Own and drive GTM commercialization**  * Act as the central orchestrator for product and feature launches, managing timelines, dependencies, and cross-functional alignment * Develop and maintain scalable GTM frameworks, including launch checklists, readiness scorecards, and phased rollout plans * Define target segments, adoption goals, and success metrics for each launch * Manage budgets, timelines, and resources to ensure efficient and effective delivery  **Enable go-to-market readiness**  * Coordinate launch deliverables across Product Marketing, Content, Brand, Sales Enablement, and Sales teams * Lead GTM readiness meetings, proactively identify risks, and manage go/no-go decisions * Partner with Sales and Enablement to ensure teams are equipped with the right messaging, tools, and materials * Serve as the primary point of contact for GTM-related questions on new launches  **Support customer rollout and adoption**  * Collaborate with Product and Sales to identify pilot customers and run early adopter programs * Gather and synthesize customer feedback to refine positioning and improve launch readiness * Monitor adoption trends and support field teams in prioritizing rollout efforts  **Measure impact and optimize performance**  * Define and track success metrics (adoption, activation, usage, early revenue signals) * Partner with Data and Analytics teams to monitor performance, identify friction points, and recommend improvements * Build dashboards and provide regular updates to leadership on commercialization performance  **Continuously improve GTM processes**  * Capture learnings and lead post-launch retrospectives to refine workflows * Build repeatable, scalable GTM processes across the product portfolio * Drive accountability and alignment across Product, Sales, Marketing, and Operations  **What you bring**  **Required qualifications**  * Bachelor’s degree or equivalent experience * 5+ years of experience in GTM operations, program/project management, commercialization, product operations, or marketing * Proven track record of launching and scaling products, features, or propositions * Strong project management skills, with experience leading complex, cross-functional initiatives * Excellent communication and stakeholder management skills across diverse teams (Product, Sales, CS, UX, Legal, Ops) * Analytical mindset with the ability to translate data and insights into actionable recommendations * Highly organized, proactive, and able to manage multiple concurrent projects  **Nice to have**  * Project Management certification (e.g., PMP, Prince2, Agile) * Experience in financial services, payments, or technology environments * Strong problem-solving skills and ability to navigate ambiguity * Experience driving acquisition, adoption, and customer growth initiatives * Familiarity with GTM frameworks, enablement tools, and product analytics platforms * Experience with customer feedback programs (beta programs, CABs, etc.) * Exposure to pricing, packaging, or segmentation strategies ## Apply [Apply on Convera]() Canonical job page: