# Market Launcher - Company: [Luopay]() - Location: Abidjan · Paris · Dakar - Remote: Yes - Team: Sales - Employment type: Full Time - Posted: July 29, 2026 ## Job description **About Luo** Luo is one of the fastest-growing FX and cross-border payments companies in Africa. We help African businesses pay their international suppliers faster, more transparently, and more competitively than traditional solutions. After becoming a leading player in a few markets in record time, we are now ready to open new markets across the continent. **Role Overview** As a Market Launcher, you will open new markets for Luo in Africa. This role comes with a lot of ambiguity. You'll land in a new country with a few clients, no team, and no established processes. Your job is to figure it out, fast. You need to thrive in that kind of environment. The mission: launch the market, prove demand, build momentum, and grow it to the point where we hire a dedicated local team to take over. **Key Responsibilities** * Identify and evaluate new African markets for expansion (regulatory landscape, demand, competition, payment infrastructure). * Develop and execute a go-to-market plan for each new country. * Be the first commercial presence on the ground: prospect, pitch, and sign the first clients. * Build relationships with local partners, banks, and regulators as needed. * Set up the operational and commercial foundations for a sustainable local business. * Grow the market to the point where it justifies a local team. * Feed insights back to HQ to shape product, pricing, and compliance strategy for each market. **What We're Looking For** * Proven experience launching or scaling a business in new markets in Africa. * You genuinely thrive in ambiguity, you don't wait for instructions, you create the path. * Strong entrepreneurial mindset, comfortable building from zero with limited resources. * Experience in fintech, FX, payments, or financial services is a strong plus. * Excellent networking and relationship-building skills across cultures. * Willingness to travel frequently across the continent. ## Apply [Apply on Luopay]() Canonical job page: