# Product Analyst Senior/Lead \[SME Origination\] - Company: [Platacard]() - Location: Mexico - Team: HQ - Posted: May 12, 2026 ## Job description We are launching **SME** – a new product focused on **small and medium businesses in Mexico**, and are looking for a **Senior/Lead Product Analyst** to help build the function from the ground up. You will define how we scale acquisition for SME users, build the entire analytics foundation for the product, and turn early-stage ambiguity into a clear, data-driven system. ### **What you’ll do:** * Own end-to-end product analytics for SME, driving decisions across growth & product * Build the core analytics foundation from scratch: define key metrics, user funnels, and tracking architecture * Design clear visibility into acquisition channels and user journeys – who comes from where, and how they convert * Set up scalable reporting for SME acquisition performance and experimentation outcomes * Build and analyze full funnel flows for SME users, from first touch to activation and repeat usage * Design and evaluate A/B testing framework adapted to SME scale * Identify key specifics of the Mexican SME market and reflect them in product and growth logic * Partner closely with product and business stakeholders to turn ambiguous questions into measurable hypotheses * Drive continuous iteration on acquisition efficiency, funnel conversion, and growth levers ### **What makes you a great fit:** * A mathematical or technical degree from a top-tier university (MSU, MIPT, HSE, MSTU, MEPhI, NSE, etc.) * Expert knowledge of mathematical statistics, probability theory, and systematic thinking * Advanced SQL and Python * Hands-on experience with Tableau, Superset, or similar BI tools to translate data into actionable insights * Ability to understand business objectives and transfer them into technical analytical tasks * Experience in building processes and scaling them in fast-paced environments * English proficiency (B1+) for effective collaboration within our international community ### **Our ways of working:** * **Innovative Spirit:** a team from the best technical universities * **Honest Feedback:** valuing open, transparent communication * **Supportive Team:** a strong, collaborative community * **Celebrating Achievements:** recognizing our wins together * **High-Tech Environment:** a team full of smart and revolutionary people who dare to challenge the status quo of incumbent finances ### **Our benefits:** * **Relocation support to Mexico** with full visa & permit support to the employee and family * **Flexible work** from our Mexican office * **Healthcare** **Coverage** * **Education Budget:** Language lessons, professional training and certifications * **Wellness Budget:** Mental health and fitness activity reimbursements * **Vacation policy:** 20 working days of annual leave and paid sick leave ## Apply [Apply on Platacard]() Canonical job page: