# Product Analyst Senior / Lead \[X-Sell\] - Company: [Platacard]() - Location: Worldwide - Team: HQ - Posted: May 18, 2026 ## Job description We are building the next generation of our **X-Sell** system and are looking for a **Product Analytics Senior/Lead** to own the analytical and decision-making foundation behind how we engage customers across products. You will shape how we prioritise offers, orchestrate customer communication, and design the business logic behind cross-sell decisions, ensuring customers receive the right offer, at the right time, through the right channel. This is a high-impact opportunity to define an end-to-end recommendation ecosystem from the ground up, partnering closely with Product, ML, and Engineering teams to turn ideas into scalable production systems. ### What you’ll do: * Own end-to-end analytics for the X-Sell system, driving decisions across customer engagement, offer prioritisation, and recommendation logic * Design the analytical framework for cross-sell and next-best-offer strategies across our entire customer base * Build prioritisation logic for customer offers and communication, ensuring a smart and scalable approach * Partner closely with Product, ML, and Engineering teams to define business requirements for recommendation models and identify the most valuable use cases for ML applications * Translate business goals into analytical and model requirements: define what should be optimised, which signals and features matter, and how success should be measured * Drive experimentation culture through A/B testing, customer insights, and incremental optimisation of recommendation mechanics * Generate insights on customer behaviour and communication effectiveness to improve engagement and conversion across products * Help define where and how recommendation models should be implemented in production, aligning multiple stakeholders around priorities and execution * Establish scalable processes and decision-making frameworks for cross-sell initiatives in a fast-growing environment ### What makes you a great fit: * Experience with X-cell or similar products * A mathematical or technical degree from a top-tier university (MSU, MIPT, HSE, MSTU, MEPhI, NSE, etc.) * Expert knowledge of mathematical statistics, probability theory, and systematic thinking * Advanced SQL and Python * Hands-on experience with Tableau, Superset, or similar BI tools to translate data into actionable insights * Ability to understand business objectives and transfer them into technical analytical tasks * Experience in building processes and scaling them in fast-paced environments * English proficiency (B1+) for effective collaboration within our international community ### Our ways of working: * **Innovative Spirit:** a team from the best technical universities * **Honest Feedback:** valuing open, transparent communication * **Supportive Team:** a strong, collaborative community * **Celebrating Achievements:** recognizing our wins together * **High-Tech Environment:** a team full of smart and revolutionary people who dare to challenge the status quo of incumbent finances ### Our benefits: * **Relocation support to Mexico** with full visa & permit support to the employee and family * **Flexible work** from our office * **Healthcare** **Coverage** * **Education Budget:** Language lessons, professional training and certifications * **Wellness Budget:** Mental health and fitness activity reimbursements * **Vacation policy:** 20 working days of annual leave and paid sick leave ## Apply [Apply on Platacard]() Canonical job page: