# Sales & Marketing Manager - Company: [Finagra]() - Location: Nairobi - Team: Procurement & Supply Chain - Employment type: Full Time - Posted: July 23, 2026 ## Job description ## **Role purpose** FinAgra is building a market-led farming operation: we grow only what has a proven market. This role brings the analytical and market-intelligence capability that makes that possible — turning live market data into clear, top-down commercial decisions that guide what we plant, where, and for whom. The Sales & Marketing Manager designs and maps FinAgra's sales and marketing process end to end, builds the market-intelligence engine behind it, and strengthens our commercial and off-take work. This is a hands-on, analytical, commercially-minded role: comfortable moving between market data and dashboards on one side, and buyers, regions and field realities on the other. ## **Why this role exists** FinAgra's cropping decisions must start from confirmed demand, not assumption. The company needs a dedicated owner who can: * Build a live, region-by-region view of **agricultural produce prices and market demand** that guides top-down decision-making. * Turn market signals into a clear answer to "what has a market" — feeding directly into the Agronomy team's crop-selection criteria. * Design and run a repeatable **sales and marketing process**, from market intelligence through to off-take. * Bring **tech and analytical discipline** to commercial decisions that today rely too much on intuition. * Strengthen off-take and buyer relationships in coordination with Growth & Partnerships, without duplicating them. * Grow, over time, into the leader who builds and manages FinAgra's commercial / market-intelligence team. ## **Key responsibilities** ### **Market intelligence & analytics** * Conduct structured **market research** across FinAgra's target regions and crops. * Track **live agricultural produce prices per region** (e.g. KilimoStat-style data feeds, including paid data sources where justified), pulled in via **web / API**. * Analyse prices and **price fluctuations** to understand market dynamics, seasonality and trends. * Analyse the **volumes the market can absorb**, and identify **market gaps and niches** FinAgra can position into. * Turn all of this into **regular reports and dashboards** that drive top-down decision-making. ### **Commercial strategy & process** * Design and map the full **sales and marketing process**, from market signal to off-take. * Feed market intelligence directly into the **Agronomy crop-selection criteria**, so cropping decisions start from confirmed demand. * Build and maintain a live **list of off-takers / buyers** per crop and region. * Support price validation and commercial assumptions used in Finance's crop economics and P&L. ### **Off-take & partnerships** * Work to convert market intelligence into concrete off-take arrangements. * Strengthen and structure existing buyer relationships. ### **Team & growth** * Operate initially as a hands-on individual contributor while the function is established. * Over time, help shape, recruit and build a small commercial / market-intelligence team, and grow into managing it. * Work effectively across functions and with the Global Team. ## **What “great” looks like** * FinAgra has a live, trusted view of regional produce prices and market trends feeding every cropping decision. * Crop selection starts from confirmed demand — we plant what has a market, not what we hope has one. * There is a documented, repeatable sales & marketing process from market signal to off-take. * A current off-taker list and a clear read on demand volumes, gaps and niches per target crop exist and are used. * Commercial decisions are evidence-based and defensible, not intuition-led. * The function and, in time, a capable commercial team are built under this person as FinAgra scales. ## **Required skills & experience** * **Tech-savvy and data-driven** — strong with numbers, spreadsheets, dashboards and data feeds / APIs; decisions grounded in evidence. * Demonstrated **market research and analytical** ability, ideally in agriculture, commodities or FMCG. * Commercial / sales & marketing experience with a strong grasp of markets, pricing and demand. * **Managerial capability** — able to lead, and to help recruit and build a team — with the maturity to work collaboratively alongside existing colleagues. * Strong communication and cross-functional stakeholder management. * Self-starter able to design a process from scratch and bring structure to ambiguity. * Relevant degree (business, economics, agriculture, agribusiness, data/analytics or similar). ## **Employment type** Full-time |Hybrid| Kenya, with travel to field locations when necessary. ## Apply [Apply on Finagra]() Canonical job page: