# Senior/Lead Product Marketing Manager - Company: [Whitetech]() - Location: Remote - Remote: Yes - Team: Marketing - Posted: March 30, 2026 ## Job description **At WhiteTech, we empower businesses in the financial ecosystem with cutting-edge white-label and SAAS solutions.** Our comprehensive suite of tools is tailored for EMI, PSP, e-commerce, and open banking platforms. With WhiteTech, clients gain access to a platform designed for flexibility, scalability, and seamless integration. Our mission is to help businesses unlock their full potential in a rapidly evolving financial landscape. Whether scaling your PSP, enhancing your EMI services, or diving into open banking, **WhiteTech is your partner for innovation and growth.** *We are a remote-first technology company and welcome applications from candidates across Europe, including the EEA, the UK, Switzerland, and other non-EEA European countries such as Ukraine, Moldova, Georgia, Armenia, Montenegro, Turkey, and the Western Balkans. We also consider applicants from different locations who can work within Central European Time (CET).* ## # Job Summary We are hiring for an innovative startup building a cutting-edge, secure, and responsible **CS2/CS:GO Skin Gambling and Casino Platform**. We're passionate about creating a thrilling, fair, and compliant entertainment experience for gamers. As we transition from development to launch, we require a versatile and driven **Senior/Lead Product Marketing Manager** to bridge the gap between building the product and successfully bringing it to market. This unique role combines the critical disciplines of Product Go-to-Market Strategy and Digital Marketing for our brand-new platform. You will play a crucial role in establishing the marketing backbone during development, ensuring a seamless and high-performing launch and ongoing growth. You'll own the processes, tools, and cross-functional coordination needed to market our products effectively, with a strong emphasis on compliance and user safety. # Required Qualifications (Must-Have) * 6+ years of experience in Product Marketing, Product Growth/Management, or similar roles within a high-growth B2C tech startup/product in the iGaming/Gambling industry. * **Proven marketing experience and expertise in the Online Gambling, iGaming, and CS2/CS:GO Skin Gambling ecosystem is a must.** * Successful experience in launching products to the market, creating and executing go-to-market (GTM) and positioning strategies, and implementing marketing initiatives. * Experience in setting up successful collaborations with Counter-Strike (CS) streamers. * Proven experience in growing a start-up project toward a market leader position. * Previous experience working in start-up environments with rapid iteration cycles. * Experience leading or mentoring PMM teams or cross-functional squads, or a strong desire to step into a leadership role. * Proven hands-on experience building and scaling marketing processes from the ground up. * Knowledge of the entire lifecycle of a product, from ideation to market launch and beyond. * Solid understanding of product marketing lifecycle, digital marketing principles, user acquisition channels/funnels, retention loops, unit economics, and the metrics that matter. * Experience working with analytics tools and turning data into stories & actions. * Strong data analysis skills with the ability to work with large amounts of data and generate practical recommendations. * Passion for gaming, esports, and the CS2/CS:GO community. * Fluency in Ukrainian or Russian and proficiency in English for technical collaboration in a remote/global team setting. * Ability to work within the CET/EET time zone. # Key Responsibilities * Leading and growing the Product Marketing function with a hands-on approach. * Develop marketing strategies for our B2C products and B2B platform features. * Contribute to product mechanics and design with proven, market-tested enhancements. * Structure effective partnerships with traffic acquisition partners. * Create positioning and unique value propositions. * Collaborate hand-in-hand with product, design, and development teams. * Monitor KPIs (conversions, engagement, retention, launch effectiveness). * Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements. * Optimize conversion across key funnel stages - from first touch to deposit (not just to match market benchmarks, but to beat them). * Initiate changes to increase conversions, user engagement, and retention. * Synchronize marketing activities with the product roadmap. * Plan marketing launches and entering new markets. * Conduct market, competitor, target audience, and customer development research. * Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits. * Collect feedback and analyze website and product analytics to monitor feature/product adoption and customer engagement, informing ongoing marketing strategy and product development. * Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution. * Report on the effectiveness of initiatives and promotion results. # Recruitment Process 1. Application Review (1-2 weeks). If you have not received a response from the recruiter, it means that your experience is not relevant to this vacancy. 2. Interview Stages (2-3 weeks). 1. Prescreen Call with Recruiter - 30 min. 2. Interview with Chief Product Officer - 60 min. 3. Test Assignment. 4. Final Interview with CEO - 60 min. 3. Job Offer. 4. Referrals: Employment and Background Check. ## **We offer:** * Competitive compensation package (commensurate with your experience) * 19 business days of flexible Paid Time Off (PTO) * Fully remote work with flexible hours (within the CET time zone) from any location of your choice * Values-driven culture with a friendly and supportive work environment * Opportunity to regularly participate in conferences and community events as both a participant and contributor * Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency Embrace the opportunity to develop your skills in a cutting-edge fintech environment. Please apply now to be part of our dynamic team and make a tangible impact on the future of payments! **Let’s build** **something** **great together!** ## Apply [Apply on Whitetech]() Canonical job page: