# Senior PPC Specialist - Company: [Distantjob]() - Location: Remote - Remote: Yes - Posted: May 16, 2025 ## Job description *Looking for someone who knows that PPC doesn't stand for 'Pretty Please Click' but can make people do exactly that!* We're seeking a results-driven Senior PPC Specialist to join our client's digital marketing team. You'll develop and execute high-performance paid search and social campaigns in this role that drive measurable business outcomes. You'll be responsible for strategy development, campaign optimization, data analysis, and cross-functional collaboration to achieve our marketing objectives. **Key Responsibilities** * **Strategy & Planning** + Build full-funnel paid search and social strategies aligned with pipeline, CAC, and LTV targets + Size opportunities and forecast ROI for campaign initiatives + Create effective account structures and roadmaps for performance improvement **Execution & Optimization** + Launch, monitor, and A/B test campaigns across Google, Microsoft, and emerging platforms + Drive continuous improvement in CTR, CVR, ROAS, and impression share + Optimize budget allocation and implement new platform features **Analysis & Insight (about 15% of your time)** + Use GA4 and Looker to identify performance trends and actionable insights + Translate complex data into compelling narratives for senior leadership + Develop reporting that highlights key metrics and opportunities **Collaboration & Innovation (about 10% of your time)** + Partner with Creative on ad copy and visual concepts + Coach junior team members on PPC best practices + Recommend new tools, betas, and channels worth piloting **Qualifications** * 2-5+ years of hands-on experience managing Google Ads campaigns (Search, Shopping, P-Max) and Google Tag Manager * Demonstrated proficiency with bid automation strategies (Target ROAS, tCPA), audience segmentation, and feed management * Proven track record of meeting or exceeding aggressive CAC, ROAS, or revenue goals in both B2B and B2C environments * Strong analytical capabilities with expertise in Excel, Looker/Power BI, and performance analysis * Growth mindset with a commitment to iteration, documentation, and knowledge sharing * Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders * Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience) **Bonus Skills** * Experience managing paid social campaigns across multiple platforms (LinkedIn, Meta, TikTok, Reddit) * Proficiency with Microsoft Advertising platform and strategies * Technical capabilities with scripting languages (Google Ads Scripts, SQL, Python) * Experience with marketing automation platforms and CRM integration * Industry certifications (Google Ads, Analytics, Meta Blueprint, etc.) **What We Offer** * Collaborative and innovative work environment * Opportunity to work with diverse clients * Work methodology that involves not letting clients take command of the creative process (rare, huh?) * Career advancement pathways If you meet these qualifications and are ready to contribute your expertise to a dynamic team, we encourage you to apply! ## Apply [Apply on Distantjob]() Canonical job page: