# Senior Tech Product Manager - Company: [Hellyeah]() - Location: San Francisco HQ - Team: Product - Employment type: Full Time - Posted: November 11, 2025 ## Job description # Technical Product Manager (Ads / AI Growth) — TPdM ## 📌 Role Overview We are looking for a **Technical Product Manager (TPM)** to lead the development of AI-powered advertising and growth products. You will sit at the intersection of **AI systems, advertising platforms, and performance growth**, translating complex ad-tech and data problems into scalable product and system solutions that directly impact revenue and marketing performance. This role requires a strong combination of **product thinking, technical depth, and understanding of digital advertising systems**. ## 🎯 Key Responsibilities ### 1. AI Ads Product Strategy * Define the product strategy for AI-driven advertising systems, including: + AI-generated ad creatives (copy, image, video) + Automated campaign optimisation + Audience targeting and personalisation systems * Identify high-impact opportunities to improve core metrics such as **ROAS, CAC, CTR, and conversion rate** * Translate growth and marketing needs into structured product and system requirements ### 2. Ads System & Technical Design * Work closely with engineering teams on the design of core advertising systems, including: + Ad ranking and recommendation systems + Bidding and budget allocation mechanisms + Attribution and measurement models * Understand and define end-to-end data flows: User events → tracking → data pipelines → modeling → optimization loops * Evaluate trade-offs between performance, scalability, latency, and cost ### 3. AI-Driven Growth Products * Build and scale AI-powered advertising products, such as: + Automated creative generation systems (text/image/video) + Campaign optimization agents (budget, bidding, targeting) + Intelligent decision-making systems for ad performance improvement * Design feedback loops between model outputs and real-world advertising performance ### 4. Cross-functional Execution * Partner closely with engineering, data science, and growth teams to deliver high-impact products * Write PRDs, technical specifications, and define clear success metrics * Drive execution across multiple stakeholders in a fast-paced, iterative environment ### 5. Data & Experimentation * Design A/B testing frameworks to evaluate ad performance and product impact * Use data to guide product iteration and decision-making * Define and track key metrics such as **ROAS, LTV, CAC, funnel conversion rates** ## 🧩 Requirements ### Must-have: * 3–7 years of experience in Product Management, Engineering, Data Science, or Ads/Growth-related roles * Strong understanding of digital advertising ecosystems (Meta Ads, Google Ads, TikTok Ads, etc.) * Solid technical background (Computer Science, Engineering, or equivalent hands-on experience) * Ability to reason about systems, data pipelines, and/or ML models * Experience working closely with engineering teams on complex system-level products ### Preferred: * Experience in performance marketing, growth, or ad-tech companies * Familiarity with: + Auction and bidding systems + Recommendation or ranking systems + Attribution models (last-click, multi-touch, incrementality) * Exposure to AI/ML systems (especially LLMs or generative AI) * Experience building 0→1 products in early-stage or fast-paced startup environments ## 🚀 Nice to Have * Experience building advertising automation or growth optimization tools * Strong intuition for marketing funnels (impression → click → conversion → retention → LTV) * Experience with generative AI systems for creative production * Background in quantitative fields (Computer Science, Math, Statistics, Economics) ## 🧭 What This Role Is Not * Not a purely marketing or growth operations role without technical depth * Not a Technical Program Manager focused only on execution and timelines * Not a pure engineering role without product ownership and decision-making responsibility ## Apply [Apply on Hellyeah]() Canonical job page: