# UGC & Creator Community Specialist - Company: [Thatgamecompany]() - Location: China - Shanghai - Team: Marketing - Employment type: Full Time - Posted: August 13, 2026 ## Job description **Role Overview** Responsible for building and operating the local UGC (User-Generated Content) ecosystem and creator community for thatgamecompany's (TGC) IPs. Drive player passion and foster a healthy, vibrant, and brand-aligned creator community by building long-term creator relationships, developing incentive frameworks, and executing co-creation initiatives. **Key Responsibilities** * **Ecosystem Strategy & Execution**: Contribute to the formulation and execution of local UGC and creator community strategies, continuously optimizing creator growth and incentive frameworks. * **Creator Relationship Management**: Build and maintain long-term, trusted partnerships with key creators, community leaders, and fan networks to elevate brand engagement. * **UGC Campaigns & Initiatives**: Plan and execute UGC marketing initiatives, contests, and co-creation projects in line with game milestones and major brand beats. * **Insights & Content Amplification**: Monitor creator ecosystem trends and community sentiment, driving the cross-channel amplification of high-quality player-generated content. * **Cross-Functional Alignment**: Partner closely with Global Community, local marketing, and social teams to ensure creator initiatives align with broader brand objectives. **Requirements** * **Experience**: 3–5 years of experience in creator operations, UGC ecosystem, or community management within gaming, ACG, or digital content industries. * **Industry Insight & Taste**: Strong knowledge of creator dynamics and fan-creation culture; exceptional aesthetic judgment to evaluate content quality and potential. * **Empathy & Communication**: Outstanding interpersonal skills and empathy, with a proven ability to cultivate lasting trust with diverse creators. * **Language**: Fluent in both Mandarin and English to collaborate seamlessly across international teams. * **Brand Alignment**: Passionate about gaming and deeply aligned with TGC’s philosophy of emotional connection and artistic design. ## Apply [Apply on Thatgamecompany]() Canonical job page: