# VP, Consumer Products - Company: [Blockstream]() - Location: HQ - Team: Consumer Products - Employment type: Full Time - Posted: October 13, 2025 ## Job description [Blockstream](https://blockstream.com/) was founded in 2014 by [Dr. Adam Back](https://en.wikipedia.org/wiki/Adam_Back) and a group of fellow cryptographers and engineers who are passionate about Bitcoin and its potential to change the world. Today, Blockstream is the leading Bitcoin company, providing cutting-edge infrastructure solutions for enterprises, institutions, and individual Bitcoin users. We develop industry-leading Bitcoin self-custody solutions, Bitcoin-based financial products, second-layer scaling technologies, and enterprise-grade blockchain infrastructure. We are seeking a Vice President of Consumer Products to lead sales, marketing, and business development for Blockstream’s consumer-oriented portfolio. This senior leadership role will drive go-to-market execution, build new distribution channels, and ensure the profitability and growth of Blockstream’s consumer products. Reporting directly to executive leadership, you will be responsible for strategy, execution, and cross-functional coordination to ensure Blockstream continues to lead the industry in consumer-facing Bitcoin adoption. The role involves close collaboration with the Chief Marketing Officer, and you’ll be expected to work from our Menlo Park office 2-3 days a week. **What You Will Be Doing (Responsibilities):** * **Sales and Business Development:** Lead all sales and business development activities for Blockstream’s consumer products, expanding adoption and market share. * **Pricing Strategy:** Define and implement pricing models that align with profitability targets and long-term growth goals. * **Channel Development:** Build new sales channels and affiliate programs to broaden reach and distribution. * **Demand Generation:** In partnership with marketing, drive growth initiatives that generate demand, leads, and conversions for Blockstream consumer products. * **Brand Awareness:** In collaboration with cross-functional teams, create awareness of consumer products across target market segments through PR, marketing campaigns, partnerships, and technical evangelism. * **Product Input:** Serve as a primary source of market and customer requirements to guide product enhancements and new offerings. * **Strategic Alignment:** Partner with engineering, product, marketing, and business development teams to align product, brand, and market strategies. * **Additional Duties:** Perform other responsibilities as needed to support the success of the consumer business unit. **What We Look For In You (Required Qualifications):** * **Leadership Experience:** Proven track record in senior leadership roles within consumer product management, fintech, blockchain, or technology industries. * **Sales & Business Development:** Strong experience leading sales and channel development strategies that deliver measurable results. * **Strategic Marketing Skills:** Demonstrated ability to drive demand generation and build awareness through integrated marketing, PR, and evangelism. * **Analytical & Financial Acumen:** Experience defining pricing models and managing P&L responsibility. * **Cross-Functional Collaboration:** Skilled in working across product, marketing, engineering, and business development to achieve aligned outcomes. * **Communication Skills:** Excellent verbal and written communication, able to engage with executive leadership, partners, and external audiences. * **Entrepreneurial Mindset:** Ability to thrive in a fast-paced, innovative environment, balancing execution with long-term strategic vision. 🔒 **Stay Safe from Job Scams** All official Blockstream communication will come from an @blockstream.com email address. We will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt, contact us at hr@blockstream.com. Learn more about avoiding job scams [here](https://consumer.ftc.gov/consumer-alerts/2022/05/want-work-home-spot-scams-first). ## Apply [Apply on Blockstream]() Canonical job page: