# VP, Marketing - Company: [Campfire]() - Location: San Francisco - Team: Marketing - Employment type: Full Time - Posted: August 4, 2026 ## Job description ## **About Campfire** Campfire is the AI-native ERP for high-growth mid-market companies. We automate the work that slows finance teams down — transaction categorization, bank reconciliation, revenue recognition, and reporting — so they can stop building spreadsheets and start driving the business. Our platform includes Core Accounting, Revenue Automation, Ember AI, and our Accounting Intelligence foundation model. We're hiring a VP of Marketing to build the function that takes Campfire to a defining category leader. You'll own the strategy and the execution, stand up the team, and put in place the demand engine that carries us through our next stage of growth. ### What you'll do * Own marketing strategy end to end: demand generation, pipeline, brand, product marketing, and communications. * Build the demand engine — a repeatable, measurable motion that reliably generates and accelerates pipeline for our sales team. * Recruit, hire, and develop an all-star marketing team, and be the kind of leader that top talent wants to follow. * Partner tightly with Sales and Product to sharpen positioning for a technical, high-consideration buyer and drive efficient growth. * Establish the metrics, systems, and operating rhythm that let marketing scale predictably as we grow. * Tell Campfire's story to the market — sharpening how we talk about a genuinely new category of ERP. ### What you'll bring * A track record of building and scaling demand at a high-growth B2B SaaS company — most likely through demand generation, ABM, or integrated marketing, though we're open to strong operators who've come up through other paths. * Experience driving pipeline and revenue in mid-market and lower-enterprise sales motions, with the range to grow deal sizes as we move upmarket. * Proven ability to build a team from the ground up and attract exceptional people. * Comfort operating in ambiguity and moving fast — you're as strong at strategy as you are willing to get into the details and execute. * A rigorous, metrics-driven approach paired with genuine creative instinct for brand and story. ### Nice to have * Experience marketing a system-of-record, finance, or back-office platform — it's a plus, but not a requirement. We care more about caliber and drive than category pedigree. ### Why now Campfire is at the inflection point where the right marketing leader shapes the trajectory of the entire company. If you want a builder's role with real scope, senior-level ownership, and a mission worth doing, this is it. ## Apply [Apply on Campfire]() Canonical job page: