We are currently looking for an experienced CRM Manager to take ownership of the CRM strategy for the New Jersey market, driving customer engagement, retention, and lifecycle performance through data-driven, personalised campaigns.
This role offers the opportunity to shape the CRM roadmap for a key region, working across the full customer journey while collaborating with cross-functional teams to deliver engaging, data-driven, and compliant player experiences.
Key responsibilities:
- Develop, implement, and refine CRM strategies customized for New Jersey, utilizing a spectrum of communication channels such as email, SMS, push, and onsite.
- Manage the customer lifecycle from first interaction through to retention, reactivation, and churn reduction, using insight-driven workflows.
- Oversee the creation and optimization of multi-segment campaigns, leveraging personalization, A/B testing, and consistent performance evaluation.
- Work in tandem with Product, Design, Content, and Data teams to coordinate and enhance every stage of the customer experience.
- Track key CRM metrics, producing actionable insights and improvement recommendations to bolster participation and long-term value.
- Lead cross-functional stakeholder coordination to ensure campaigns and CRM initiatives are delivered effectively and meet business objectives.
- Guarantee that all CRM activity aligns with responsible gaming standards as well as New Jersey's regulatory requirements.
Requirements:
- At least 3 years’ CRM experience, ideally from iGaming, online entertainment, or similar regulated digital sectors.
- In-depth knowledge of the U.S. market; direct New Jersey experience is a significant plus.
- Practical familiarity with CRM systems (Braze, Optimove, Salesforce, or equivalents).
- Strong data skills, with a record of implementing segmentation, testing, and campaign optimization to improve key outcomes.
- Confident communicator with solid stakeholder management abilities, capable of working productively with diverse teams.
- Organised self-starter comfortable owning projects in a dynamic, high-velocity environment.
What's in it for you:
- A competitive salary structure, with performance bonuses.
- Access to comprehensive medical, dental, and vision coverage.
- Generous leave policies.
- A chance to take meaningful responsibility over a prominent market, within a collaborative international team focused on professional growth and forward-thinking CRM practices.