About the Role
This is a founding marketing hire at an early-stage healthtech startup building a membership-based personal health platform in Germany. You will shape the entire marketing function from scratch, own GTM strategy, and partner directly with leadership to drive revenue and user growth at a critical stage of the company's journey.
What You'll Do
- Define and execute GTM strategy across paid, social, partnerships, and influencer channels to drive revenue and growth.
- Lead brand positioning and storytelling to build a compelling narrative in the preventive health space.
- Manage paid advertising across Google Ads, Meta, and LinkedIn, as well as influencer and partner programs.
- Collaborate cross-functionally with product, sales, design, and customer success teams.
- Set marketing budgets, forecast outcomes, and measure ROI across all channels.
- Build, develop, and mentor the marketing function as the company scales.
- Design and deploy high-impact campaigns alongside performance dashboards.
What We're Looking For
- 2 to 5 years of experience in B2C growth marketing, sales, or a closely adjacent field.
- Hands-on experience building a GTM or growth function from zero in an early-stage environment.
- Strong brand storytelling and positioning skills with a track record of crafting compelling narratives.
- Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.
- Experience with marketing analytics, attribution modeling, and CRM or dashboard integrations (e.g., GA4).
- Demonstrated ability to manage marketing budgets, forecast outcomes, and measure channel ROI.
- Experience with influencer, partnership, or affiliate marketing including campaign management and negotiation.
- Strong analytical skills for testing, iterating, and scaling marketing strategies.
- Full-time availability required; freelance or part-time arrangements are not a fit for this role.
Compensation & Benefits
Salary range: 35,000 to 70,000 EUR annually. Visa sponsorship is available.
Location
On-site in Berlin, Germany.