About the Role
This is a founding marketing role at an early-stage healthtech startup building a membership-based personalized diagnostics and preventive health platform. You'll own growth, GTM strategy, and brand storytelling from the ground up — shaping the company's narrative and directly driving revenue and user growth as a core member of the leadership team.
What You'll Do
- Define and execute GTM strategy across channels to drive revenue and growth.
- Lead brand storytelling and positioning to build a compelling market narrative.
- Oversee paid ads, social media, partnerships, and influencer programs.
- Collaborate cross-functionally with product, sales, design, and customer success teams.
- Set budgets, forecast outcomes, and measure ROI across all marketing channels.
- Build, lead, and mentor the marketing function as the company scales.
- Develop and deploy high-impact campaigns with supporting performance dashboards.
What We're Looking For
- 2–5 years of experience in B2C growth marketing, sales, or adjacent fields.
- Proven track record defining and executing multi-channel GTM strategies that drive revenue growth.
- Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.
- Strong analytical skills with experience in attribution modeling, marketing analytics, and CRM/tooling integration (e.g., GA4, dashboards).
- Experience managing marketing budgets, forecasting, and measuring ROI.
- Experience with influencer and partner marketing, including campaign management and negotiation.
- Strong cross-functional collaboration skills across product, sales, design, and customer success.
- Ability to develop and execute high-impact marketing campaigns independently.
- Experience building and leading a marketing function is a plus.
Compensation & Benefits
Salary range: €35,000–€70,000 EUR annually. Visa sponsorship is available for this role.
Location
On-site in Berlin, Germany or Helsinki, Finland.