About the Role
This is a high-ownership content role at a fast-growing AI SaaS company targeting SMEs in the German-speaking market. You'll define and execute the brand voice across the entire customer journey — from paid ads and landing pages to organic social and influencer partnerships — playing a central part in how the product is discovered, understood, and trusted.
What You'll Do
- Own the end-to-end content marketing strategy for the German-speaking market.
- Manage and write website and landing page copy tailored to German-speaking audiences.
- Write conversion-focused copy for paid marketing channels.
- Script ad creatives for YouTube and Paid Social platforms.
- Develop and execute organic content strategies across social platforms.
- Collaborate with creators, customers, and influencers to produce authentic content.
- Run A/B tests and leverage performance insights to continuously improve messaging.
- Contribute to product positioning and go-to-market messaging.
What We're Looking For
- 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.
- Native German speaker with outstanding written marketing skills; fluent English for cross-functional collaboration.
- Solid background in B2B SaaS or a fast-growing software environment.
- Strong grasp of performance marketing and conversion-focused copywriting.
- Hands-on experience with A/B testing and data-driven messaging optimisation.
- Experience scripting ad creatives for YouTube and Paid Social.
- Proven ability to build and execute organic social content strategies.
- Experience collaborating with creators and influencers to generate authentic content.
- Analytical mindset with a genuine enthusiasm for experimentation.
- Bonus: experience marketing AI products, voice technology, or conducting user research for marketing insights.
Compensation & Benefits
Salary range: €65,000 – €85,000 annually. Visa sponsorship is not available for this role.
Location
On-site in Vienna, Austria.